Einstein International Journal Organization(EIJO)

Abstract 

Corporate social responsibility (CSR) is gaining more and more importance day by day. CSR is not only drawing the corporate magnates into its circumference, but is also luring educationists, social activists, reformists, from all over the world to delve deeper into it. Each  year,  thousands  of  not-for-profit;  social  services;  educational;  health  care;  and  environmental organizations  make  pitches  to  corporate  entities  to  help  partially  or  fully  fund  projects  they  deem  are  for  the common good. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on  the  environment,  consumers,  employees,  communities,  stakeholders  and  all  other  members  of  the  public sphere. The paper describes the CSR framework, trends and status of Corporate Social Responsibility in India. Corporate responsibility or sustainability is therefore a prominent feature of the business and society literature, addressing topics of business ethics, corporate social performance, global corporate citizenship, and stakeholder management.

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