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JOURNALS || EIJO Journal of Humanities, Social Affair, Management and Innovative Research (EIJO – JHSAMIR) [ ISSN : 2455 - 927X ]
Crisis Management in Advertising: Trends and Issues

Author Names : Dr. Archana, Assistant Professor, Amity School of Communication Amity University, Jaipur, Rajasthan  volume 3 Issue 2
Article Overview

Abstract 

A crisis is a time of difficulty and danger. It leads to instability of an organization’s working environment. Crisis is unpredictable and can occur anytime, so the decision making is very essential. If crisis are not handled in time and appropriate manner, it can turn into a disaster. The decisions must be taken quickly to prevent organisation from damage. Advertisement can be done through mediums like print, electronic or radio. There are certain ads which involve vulnerable or offending and objectionable facts that are disliked by the audience which creates a situation of crisis. The paper highlights the pros and cons of Crisis Management in Advertising.

Keywords: Crisis, Advertising, Disaster, Media

Reference

[1]. Reid. J.L, “Crisis Management: Planning & Media Relations for the design and construction Industry”, 2000, John Wiley, New York.

[2]. Drewniany & Jewler, “Creative Strategy in Advertising”, 2008, Columbia

[3]. Crandell & Parnell, “Crisis Management: Leading in the New Strategy Landscape”, 2014, Sage Publications

Seitel & Doorley, “Rethinking Reputation”, 20