Einstein International Journal Organization(EIJO)

Abstract  

Most often event management is a part of mass communication studies. Mass Communication is the most ambitious course on the planet. In two years they try and cover media studies, journalism, advertising, audio visual or film studies, events and public relations. There are accredited courses in Europe and USA that specifically cover only event technology, while in India we think that by doing a mass communication degree we are limiting our options.

There are very few parents who are thrilled at the prospect of their children pursuing a career in live events. Job satisfaction, global travel prospects and attractive pay scales are some aspects that placate their taut nerves somewhat, but that too takes a few years to take shape. Event agencies, with a turnover of about 100 odd crores or so, pale in comparison to large MNCs with turnovers running into a few thousand crores. Nor are the fruits of our efforts easily available on the public domain for all to see. It is not like a television commercial, that one can catch some 5 times a day. So anyone on the outside of the industry thinks they can safely assume that however broad the definition of ‘doing well’ may be, event management doesn’t fit the bill!

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[2]. Bowdin, Glenn; Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell. Events Management (Events Management S.) ISBN 0-7506-6533-5

[3]. Goldblatt, Joe. Twenty-First Century Global Event Management (The Wiley Event Management Series) ISBN 0-471-39687-7